Demand Generation (primarily B2B): Marketing Automation, Lead Management, Database Growth, Media Planning, Paid or Sponsored Advertising, Content Syndication, SEO, SEM, Content Marketing, Copywriting, Persona & User Journey Analysis
Email Marketing: Program/Campaign Building (nurture/drip campaigns, one-off emails, newsletters, webinars and events), Marketing Operations (setting up transition rules and flows, segmentation and targeting, list uploads & management, data cleansing, lead routing, email sends, pulling reports, UTM and metrics tracking etc.), creating and updating landing pages, emails & email templates, QAing, A/B Testing, Documentation, Best Practice and Workflow Maintenance
Event Planning (happy hours, lunch & learns, dinners, conferences, trade shows, road shows): Strategy & Promotional Development, Sponsorship Fulfillment, Content & Messaging Planning, Logistics (hotel, travel, ordering event assets, collateral, catering & giveaways, shipping, etc.), Inventory Management
General: Budgeting, Campaign Reporting (MQL, SQL, Opportunities, Won/Loss), Project Management (managing tickets or requests and developing toolboxes, workflows & check lists, updating project calendars). Understands how to utilize Kanban and Agile scheduling processes.
Computer: Macs and PCs, Microsoft Office, Adobe Suite, HTML & CSS, social media channels (paid and organic- Facebook, Twitter, Instagram, Vero, Pinterest)
Systems and Tools: Marketo (Certified Expert), Salesforce, Litmus, Zoom, Slack, Asana, Trello, Google Adwords, Google Analytics, Heap Analytics, GotoWebinar, Wistia, Eventbrite, Cvent, Hootsuite, JIRA/Confluence, Constant Contact, Squarespace, WordPress
Want to know more? Take a look at my resume!